.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech start-ups, as soon as adapted to snagging billions in equity capital yearly, have increased almost $360 thousand up until now this year, placing it on course to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase records. That stagnation is due to market concentration, increased governing tensions, and also economic uncertainties.ADWEEK consulted with 5 VCs who continue to acquire adtech firms, regardless of these challenges, concerning what they are actually seeking as well as what they stay clear of. Probably unsurprisingly, these investors are targeting chances in privacy-focused innovations and industry-specific locations including hooked up television.